A former Etsy product manager built an AI-powered app for new parents | TechCrunch
Briefly

Amanda DeLuca, a seasoned product manager, developed the parenting app Riley after her own struggles with parental anxiety and inefficient online resources. Riley helps parents monitor various aspects of their child's care, including sleep and feeding, while offering AI-generated insights tailored to individual circumstances. The app’s unique feature is its combination of user-provided data and research-backed knowledge from a clinical board, aimed at delivering personalized solutions. Currently in public beta, Riley underscores a significant gap in reliable parenting tools while planning future enhancements for deeper personalization.
Parents in the U.S. are having a hard time in terms of using existing solutions to track events for their babies and find answers around parenting. In my experience, these solutions are content-dense and tech-poor. So I thought this is a massively overlooked area.
Our differentiation is that we marry different data points that you have provided as parents with science-backed knowledge. We have a very high bar in terms of the quality of data that we ingest in our knowledge base.
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