"Parenting is the hardest job in the world. It's the one we care the most about, and it's the one we're given the least education and support for. Today's parents are seeking to improve their skills at home the same way they might hone their management skills at work: Parenting is the ultimate form of leadership."
"Kennedy launched herself on Instagram, taking to the masses what would become her signature parenting concepts: modeling emotional regulation, setting boundaries, and recognizing so-called deeply feeling kids who are, in her words, more porous to the world. A few months later, she started a company, Good Inside—a nod to her belief that all children are good inside."
Dr. Becky Kennedy, a practicing psychologist in Manhattan, launched an Instagram account during the COVID-19 pandemic to share parenting guidance with homebound parents. Her core concepts focus on emotional regulation modeling, boundary-setting, and understanding deeply feeling children. Her bare-bones videos quickly resonated with millennial parents seeking practical advice and reassurance. Kennedy's organic growth on Instagram led to founding Good Inside, a company now employing over 60 people. The business generated $34 million in revenue last year with nearly 50% year-over-year growth. Kennedy views parenting as the most important yet least supported job, positioning it as the ultimate form of leadership requiring education and skill development.
#parenting-guidance #digital-entrepreneurship #mental-health-and-psychology #social-media-influence #emotional-regulation
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