Recent research reveals a significant trend among parents towards authenticity in their social media representation, as 60% of parents admit to curating their online presence to appear perfect. However, a forthcoming shift is anticipated, with 62% aiming to showcase more realistic parenting moments by 2025. Notably, 53% acknowledge the challenge of measuring up to curated perfection. With an average of three funny or strange occurrences from their children daily, parents are increasingly motivated to share these real, relatable experiences rather than polished narratives.
More than half of parents (53%) feel that it's impossible to measure up to the 'perfect' parents they see on social media.
In 2025, 62% are looking to leave old habits in the past and embrace a candid reality, rather than a filtered and tweaked feed.
According to the results, parents find their child doing something funny or strange an average of three times per day or a little more than 1,000 funny moments per year.
Nearly half (48%) are looking to portray themselves, and their kids, in a not-so-perfect - but very real - light.
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