Crushing Kansas reader wants to know: Is LiMu Emu real or AI?
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Crushing Kansas reader wants to know: Is LiMu Emu real or AI?
"DEAR JULIE: I do believe you've issued me a challenge. And I love a challenge. LiMu, the spokes-emu for Liberty Mutual Insurance Company, is a real bird, but not everything you see is real. The firm responsible for the commercials says it films many different emus, then uses those images to create an artificial intelligence emu. But let's not sell LiMu short. Emus can be trained to perform certain things, although it's important the training starts when they are young."
"There are limits to what they can do, however, so it's probably much easier to have an AI stand in. No word on whether Doug (identified as comedic actor David Hoffman) is AI or real. If you have an affection for emus other than LiMu, I have good news. The Sedgwick County Zoo in Wichita ( scz.org) has emus you can see when you visit. The zoo has about 3,000 animals from 400 species."
LiMu, Liberty Mutual's spokes-emu, is a real bird whose commercials use footage of multiple emus combined into an AI-generated emu for some scenes. Emus can be trained to perform certain behaviors when trained young, but there are practical limits that make AI stand-ins easier for complex actions. No confirmation is provided about whether the human character Doug is real or AI. Several places host live emus for viewing, including the Sedgwick County Zoo in Wichita, Kalaya Emu Estates near Hesston, and zoos in Oakland, San Francisco and Sacramento. A separate letter describes a 14-year-old male Labrador experiencing nighttime pooping accidents despite feeding and walking adjustments.
Read at The Mercury News
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