The release of the new Superman film directed by James Gunn led to a remarkable surge in pet adoption-related searches. Notably, requests to 'adopt a dog near me' increased by 513%, with related searches for rescue dogs and puppies also rising by 163% and 31%. The film's dog, Krypto, a CGI Schnauzer-terrier mix, inspired this enthusiasm. Over 450 pets were adopted in the U.S. during the first 10 days of July, coinciding with Warner Bros's partnership with Best Friends Animal Society to cover adoption fees. An emphasis was placed on the long-term commitment of pet ownership.
Google searches for 'adopt a dog near me' surged by 513% following the release of James Gunn's new Superman film, demonstrating Krypto's influence on pet adoption interest.
Searches for rescue dog adoption and adopt a puppy increased by 163% and 31% respectively, showcasing the growing interest in pet adoption linked to Krypto's character.
Woofz CEO highlighted the importance of commitment in pet ownership, stating that while the hype surrounding Krypto may fade, dogs will require lifelong care and training.
Gunn's Krypto, a CGI Schnauzer and terrier mix, was inspired by his own rescue dog Ozu, whom he described as the world's worst dog.
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