Podcasting's meteoric rise is showing no signs of losing momentum. Audiences are growing fast, and brands across industries are catching on to the unique opportunities this creates. With podcasts reaching more people around the world every day, advertisers can now tap into both emerging and established markets like never before. A recent Acast survey even found that more than 50% of listeners in emerging markets and nearly 40% in established ones plan to spend more time with podcasts over the next six months - a clear sign that the demand for audio content is only going up.
As major brands look to make meaningful connections, they're seeing the value in podcast ads. eMarketer predicts that by 2026, podcast ads will pass the $3 billion milestone, accounting for 35.0% of spend on total digital audio services.
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