"Community, not celebrity, is the most valuable asset in media. TCG is betting the next generation of media companies will be built by creators who can turn those audiences into durable, multi-revenue businesses."
"We have a unique position where we're not a traditional private equity firm looking to put a tremendous amount of debt on a business. We're looking for growth. We're looking for new, but with businesses that have scale."
"We're always hunting for unique companies that have managed to build a community."
Greg Bettinelli traveled globally to invest in Goalhanger, a U.K. podcasting company. TCG became its first outside investor, emphasizing community over celebrity. The firm has invested in various media companies, betting on creators who can build sustainable businesses. Bettinelli highlights TCG's unique position as a growth-focused investor, seeking companies with established communities. TCG's portfolio includes notable names like Hello Sunshine and Barstool Sports, reflecting its commitment to creator-first strategies.
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