After some de rigeur prefatory Carson Wentz Chat, we got right to the stuff that would make up most of the episode, which was a conversation about the business and practice of doing comedy that was frequently interrupted or derailed when one of us thought of something stupid or funny that we wanted to bring up. There's some substance in there about the hidden and less-hidden economics of comedy, how Instagram has upended every long-established aspect of that industry,
Unsurprisingly called PodRoll Video Promos, the program enables podcasters to deliver short-form videos directly into Apple Podcasts feeds, where they appear as standalone promotional episodes. The company calls this "a significant opportunity for first movers to introduce video into an audio-first environment, giving creators the ability to engage audiences with standout promotional content." CEO Jason Cox evangelizes the product as accessing "one of the most valuable audiences in media, listeners already engaged with podcasts and long-form storytelling," skipping the need to evangelize podcasting generally.
Mick Hunt is living what many in Gen Z dream about: creating content for a living-and turning it into millions. His podcast, Mick Unplugged, which transforms lessons from his years in business into motivational storytelling, now generates more than $7 million annuallyand even rivals giants like Joe Rogan and Alex Cooper on Apple's charts. And while he admits starting a podcast is relatively easy, he stresses to Fortune that real success begins with identifying one's "Because"-the underlying purpose that fuels ambition.
Adam Curry is the modern-day Prometheus. His discovery of podcasting and sharing it with the world was as significant of a development as when Prometheus stole fire from the gods to give to humans. Podcasting has quickly evolved into one of the most popular ways to communicate valuable information, completely disintermediating the CIA-controlled media apparatus. While Bitcoin seeks to separate money and state, podcasting seeks to separate syndicated news organizations and information.
The PSO suite is now available as a standalone offer—fully compatible with all hosting platforms—allowing independent creators and small publishers to enhance their podcast SEO strategies.
"Audio advertising is no longer about being heard, it's about being remembered," said Frankie White, the agency's founder. "Our mission is to make podcast and audio advertising simple yet powerful."
We are here to celebrate and elevate the passionate hobbyists and indigenous indies, along with the familiar movers & shakers. We urge all eligible podcasters to come through to receive recognition, support, and encouragement for their work.