""Radio advertising has always been about connection, and resonating with audiences in a way that reflects their daily lives, language and culture," said José Villafañe, Founder and CEO of Nueva Network."
""For Nueva Network, serving the Latino community means delivering content and advertising that feels authentic, timely and meaningful.""
"SGCreative describes its mission to be turning real-time data into audio ads, pulling updates about weather, traffic, and local news into AI technology."
"Those messages are dynamically inserted into the audio stream, so that listeners hear ads relevant to their location."
StreamGuys has introduced SGcreative, an audio advertising service in collaboration with Nueva Network, which specializes in the U.S. Hispanic market. Nueva Network reaches around 600 radio stations and 97% of the U.S. Hispanic population. The partnership aims to merge national reach with local relevance, showcasing their technology at the NAB Show in Las Vegas. SGcreative's mission is to utilize real-time data to create dynamic audio ads that resonate with listeners by incorporating local updates into the advertising content.
Read at RAIN News
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