Apollo Exposed: What 400M Fake Ad Requests Reveal About FraudA sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)Audio ads are preferred in gaming, with high tolerance due to their non-invasive nature.
Audio Ad Tech: AI and Personalisation are Making WavesAudio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Audio advertising a growing force (AdsWizz research)Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
Mercury Partners With SoundCast To Scale Up Ad Sales - Podcaster NewsMercury aims to democratize resources in the audio industry, providing opportunities for smaller creators through strategic partnerships.
Steve Goldstein: How Podcasting Reaches $5 BillionMany agencies overlook audio media despite its immense potential for audience reach.Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
Audio advertising a growing force (AdsWizz research)Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
Mercury Partners With SoundCast To Scale Up Ad Sales - Podcaster NewsMercury aims to democratize resources in the audio industry, providing opportunities for smaller creators through strategic partnerships.
Steve Goldstein: How Podcasting Reaches $5 BillionMany agencies overlook audio media despite its immense potential for audience reach.Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sectorNew FCC ruling allows for hyper-localized radio advertising through geotargeting.Audio ad spending is projected to increase significantly in the coming years.
RAIN Notes: January 24Gary Krantz, a prominent radio executive, passed away at 65, remembered for his contributions to the media industry.
Audacity And Claritas Introduced New Enhanced Measurement Capabilities for Broadcast And Digital Audio - Podcaster NewsAudacity enhances campaign insights by integrating Claritas' measurement tools for optimized audio advertising performance.
Wondercraft and Frequency forge solutions for personalized ad campaignsWondercraft and Frequency's integration allows for scalable, personalized audio ad campaigns using AI tools that dramatically reduce time and costs.
AI Audio Studio Wondercraft Launches Automated Ad Personalization In Partnership With Frequency - Podcaster NewsWondercraft introduces Variations for personalized audio ads, streamlining production and campaign management for brands and publishers.
Paris-based music streamer Deezer chooses DAX for ad salesDeezer has partnered exclusively with DAX for U.S. audio advertising to enhance its advertising capabilities and reach a diverse audience of music fans.
Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster NewsSonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
Australia's Audio Ad Industry To Reach Diverse Audiences At Scale - Podcaster NewsAudacia Audio facilitates access to diverse international audiences for brands and agencies through scalable audio advertising solutions.
Budweiser turns songs mentioning the brand into targeted ads on SpotifyBudweiser's 'UninterruptAds' turns songs mentioning the brand on Spotify into targeted ads to reach users without interrupting music.
Odeeo hires Spotify executive James Cowan| App Developer MagazineOdeeo hires industry veteran James Cowan for US expansion.
Ad Tech Tools Tame Trepidation in new Veritonic studyAudio advertising is effective and should be a priority in media strategies.