Podcast ad spending climbs in Q2; eight of top 10 spenders repeat. (Magellan Benchmark Report)
Podcast advertising spending and number of advertisers are increasing, with financial services leading the industry. Host-read ads still dominate, but produced ads are gaining traction.
Amaze Media Labs is releasing YouTube Promotion Campaigns, a proprietary growth solution to drive video views, engagement, and subscriber growth on YouTube through targeted ad placements.
Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News
Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.