""In a world where time is fixed, where is that additional listening coming from?? And the answer is downright SciFi: 'Time isn't expanding. It's shifting.' -Audacy""
""Nearly four in ten podcast listeners say the time they spend with podcasts is replacing time spent scrolling social media. Another 34% say it's replacing time spent listening to streaming music.""
""Podcast engagement runs deep: Every single day, Americans spend more time with podcasts than they do on the social media platforms that we talk about dominating our lives." - Audacy"
""We see that podcasting line (purple) reaching up to cross the music line (blue), which it does in what appears to be Q4 2021.""
Audacy's study reveals that podcasting is not only growing but also replacing time spent on social media and streaming music. Nearly 40% of podcast listeners report that their podcast time replaces social media scrolling, while 34% say it replaces music streaming. The findings indicate a significant shift in audience behavior, with podcasts now engaging listeners more than social media. A graph shows podcasting surpassing music streaming in Q4 2021, although the margin of success is expected to narrow in 2024.
Read at RAIN News
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