The article previews Jacobs Media's Techsurvey, set for April 15, 2025, which will examine radio audience habits focusing on digital trends like time-shifting and video consumption. It highlights Marsha Fischer's new role at AudioStack, marking a continuing evolution in audio leadership. Additionally, Steve Pratt discusses the pervading anxiety regarding video content, urging marketers to abandon platform-centric thinking. The survey will address the balance of radio personalities versus music in listener attraction, exploring both strengths and vulnerabilities within the industry.
In every coffee meeting, every drink in the bar, and every business lounge meetup, there was talk of video, video, video... Anxious. In some cases it was full-on existential angst.
This year's Techsurvey will cover the impact of time-shifting, the popularity of online newsletters, consumer usage of YouTube, and the appeal of short-form videos.
Radio's strengths and vulnerabilities will be examined - for example, is personality more important than music in attracting listeners?
Marsha Fischer has joined AudioStack as VP of Publishers Partnerships, recognizing her previous roles and contributions within the audio industry.
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