#video-content

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#spotify

Spotify shared exclusive data on its top 10 breakout podcasts of the year, from 'Talk Tuah' to 'PlanBri Uncut'

Spotify is a leading platform in podcasting, releasing its top 10 breakout shows of 2024.
The platform focuses on creator support and audience engagement in its podcast offerings.

Spotify's partner program for podcast hosts is now available | TechCrunch

Spotify introduces 'Partner Program' for podcast hosts to monetize video content beyond ads.
The program enhances Spotify's video offerings, competing with YouTube.
Podcast Clips feature boosts listener conversion rates.

Creators are left wanting more from Spotify's push to video

Spotify's podcast video plans face skepticism from creators due to missing engagement features and monetization incentives.

How Spotify is turning podcasting into social media

Spotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.
The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.

Spotify tests a video feature for audiobooks as it ramps up video expansion | TechCrunch

Spotify enhances audiobooks for premium users with video clips, visuals, and author pages.

Spotify shared exclusive data on its top 10 breakout podcasts of the year, from 'Talk Tuah' to 'PlanBri Uncut'

Spotify is a leading platform in podcasting, releasing its top 10 breakout shows of 2024.
The platform focuses on creator support and audience engagement in its podcast offerings.

Spotify's partner program for podcast hosts is now available | TechCrunch

Spotify introduces 'Partner Program' for podcast hosts to monetize video content beyond ads.
The program enhances Spotify's video offerings, competing with YouTube.
Podcast Clips feature boosts listener conversion rates.

Creators are left wanting more from Spotify's push to video

Spotify's podcast video plans face skepticism from creators due to missing engagement features and monetization incentives.

How Spotify is turning podcasting into social media

Spotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.
The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.

Spotify tests a video feature for audiobooks as it ramps up video expansion | TechCrunch

Spotify enhances audiobooks for premium users with video clips, visuals, and author pages.
morespotify
#youtube

Netflix vs. YouTube: The Post-Streaming Wars Era's Archrivalry

YouTube, not Netflix, leads in streaming time, suggesting a reevaluation of what it means to 'win' the streaming wars.

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

TikTok's usage among publishers is increasing, potentially overtaking YouTube as the leading video-focused platform.

YouTube Expands Partnership With Shopify to Bring More Merchants Into Shopping Program - Lindsey Gamble

YouTube expands collaboration capabilities for Shopify merchants and video creators, enhancing the shopping experience on its platform.

YouTube has a new plan to combat clickbait

YouTube is cracking down on egregious clickbait practices that mislead viewers with enticing thumbnails and titles that don't match video content.

YouTube Rolls Out Pop-Up Ads for Video Pauses

YouTube is introducing 'Pause ads' that appear when users pause videos, aiming for a less interruptive ad experience.

Will Video Kill the Audio Star in 2025?

The podcasting industry has pivoted towards a strong emphasis on video content in 2024. Video is now central to podcasting identity.

Netflix vs. YouTube: The Post-Streaming Wars Era's Archrivalry

YouTube, not Netflix, leads in streaming time, suggesting a reevaluation of what it means to 'win' the streaming wars.

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

TikTok's usage among publishers is increasing, potentially overtaking YouTube as the leading video-focused platform.

YouTube Expands Partnership With Shopify to Bring More Merchants Into Shopping Program - Lindsey Gamble

YouTube expands collaboration capabilities for Shopify merchants and video creators, enhancing the shopping experience on its platform.

YouTube has a new plan to combat clickbait

YouTube is cracking down on egregious clickbait practices that mislead viewers with enticing thumbnails and titles that don't match video content.

YouTube Rolls Out Pop-Up Ads for Video Pauses

YouTube is introducing 'Pause ads' that appear when users pause videos, aiming for a less interruptive ad experience.

Will Video Kill the Audio Star in 2025?

The podcasting industry has pivoted towards a strong emphasis on video content in 2024. Video is now central to podcasting identity.
moreyoutube
#social-media

TikTok's top trends of 2024, revealed

TikTok has significantly influenced cultural trends and user engagement in 2024, with top trends reflecting evolving societal norms.

Elon Musk's X / Twitter has a new TV app dedicated to watching videos

Elon Musk is transforming X into a video-centric platform with a dedicated TV app to compete with YouTube.

YouTube Shorts are getting less short

YouTube Shorts is increasing video length to three minutes and introducing template features to enhance content creation.

X tries to win back advertisers with self-reported video stats

X is experiencing a significant uptick in video engagement with innovative original content, leading to strategic shifts for future growth.

LinkedIn's Fastest-Growing Format Is Now Video - Lindsey Gamble

Video content is the fastest-growing format on LinkedIn, with a 34% increase in video uploads year over year.

Snapchat is getting its biggest redesign in years

Snapchat's redesign simplifies navigation to three tabs, enhancing user experience and accessibility to content.

TikTok's top trends of 2024, revealed

TikTok has significantly influenced cultural trends and user engagement in 2024, with top trends reflecting evolving societal norms.

Elon Musk's X / Twitter has a new TV app dedicated to watching videos

Elon Musk is transforming X into a video-centric platform with a dedicated TV app to compete with YouTube.

YouTube Shorts are getting less short

YouTube Shorts is increasing video length to three minutes and introducing template features to enhance content creation.

X tries to win back advertisers with self-reported video stats

X is experiencing a significant uptick in video engagement with innovative original content, leading to strategic shifts for future growth.

LinkedIn's Fastest-Growing Format Is Now Video - Lindsey Gamble

Video content is the fastest-growing format on LinkedIn, with a 34% increase in video uploads year over year.

Snapchat is getting its biggest redesign in years

Snapchat's redesign simplifies navigation to three tabs, enhancing user experience and accessibility to content.
moresocial-media
#personalization

Ecommerce in 2025: 5 trends shaping the future of online selling

The ecommerce market is rapidly expanding, with significant growth anticipated in the coming years.
Video content and personalization are becoming crucial trends in the ecommerce landscape.
Small businesses are adapting to challenges while leveraging ecommerce advancements.

Interruptible - Bring AI-powered conversations to your videos

Interruptible transforms video content with real-time AI interactions for personalized audience engagement.

Ecommerce in 2025: 5 trends shaping the future of online selling

The ecommerce market is rapidly expanding, with significant growth anticipated in the coming years.
Video content and personalization are becoming crucial trends in the ecommerce landscape.
Small businesses are adapting to challenges while leveraging ecommerce advancements.

Interruptible - Bring AI-powered conversations to your videos

Interruptible transforms video content with real-time AI interactions for personalized audience engagement.
morepersonalization
#social-media-strategy

LinkedIn wants to have its TikTok era

LinkedIn's new video feed boosts creator engagement.
Video posts outperform text and photo posts in visibility and interaction.
LinkedIn aims to compete with TikTok and other video-centric platforms.

LinkedIn Takes on TikTok With 'Short and Snappy' Videos

LinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.

LinkedIn Tests New, Larger Video Display In-Stream

LinkedIn is prioritizing video by introducing larger panels in the main feed for enhanced engagement.

LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos - Lindsey Gamble

Videos are now more immersive on LinkedIn, enhancing their visibility and engagement compared to traditional text posts.

LinkedIn wants to have its TikTok era

LinkedIn's new video feed boosts creator engagement.
Video posts outperform text and photo posts in visibility and interaction.
LinkedIn aims to compete with TikTok and other video-centric platforms.

LinkedIn Takes on TikTok With 'Short and Snappy' Videos

LinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.

LinkedIn Tests New, Larger Video Display In-Stream

LinkedIn is prioritizing video by introducing larger panels in the main feed for enhanced engagement.

LinkedIn Tests a New Feed Design Featuring Larger, More Prominent Videos - Lindsey Gamble

Videos are now more immersive on LinkedIn, enhancing their visibility and engagement compared to traditional text posts.
moresocial-media-strategy
#consumer-behavior

Gamers May Spend More Time Watching Games Than Playing Them

Players spend more time watching gaming videos than playing games, highlighting opportunities for game publishers.

How Video Consumption Has Impacted the World in the Digital Age | HackerNoon

Video content is now the dominant format in digital media consumption, influencing how information and entertainment are delivered.

Turns Out Most Of You Spend More Time Watching Games Than Playing Them

Gamers watch more game-related videos than they play, indicating a potential revenue opportunity for publishers.

Council Post: 5 Trends That Will Influence The Marketing Industry In 2025

Visual content, especially video, is crucial for engaging consumers effectively.
User-generated content significantly enhances brand authenticity and trust among consumers.

3 must-send emails to maximize your Black Friday campaign | MarTech

Effective Black Friday email campaigns should deliver solutions rather than just discounts to capture consumer attention and boost sales.

Gamers May Spend More Time Watching Games Than Playing Them

Players spend more time watching gaming videos than playing games, highlighting opportunities for game publishers.

How Video Consumption Has Impacted the World in the Digital Age | HackerNoon

Video content is now the dominant format in digital media consumption, influencing how information and entertainment are delivered.

Turns Out Most Of You Spend More Time Watching Games Than Playing Them

Gamers watch more game-related videos than they play, indicating a potential revenue opportunity for publishers.

Council Post: 5 Trends That Will Influence The Marketing Industry In 2025

Visual content, especially video, is crucial for engaging consumers effectively.
User-generated content significantly enhances brand authenticity and trust among consumers.

3 must-send emails to maximize your Black Friday campaign | MarTech

Effective Black Friday email campaigns should deliver solutions rather than just discounts to capture consumer attention and boost sales.
moreconsumer-behavior
#x-platform

X Announces Expanded Content Partnership With The NBA

X renews partnership with NBA to deliver exclusive content, emphasizing community engagement among basketball fans.

Alexis Ohanian is premiering his women's soccer show on X

X has launched a new video tab feature to enhance user engagement and attract content creators.
The upcoming reality series, The Offseason, aims at strengthening X's position in the video content space.

X Announces Expanded Content Partnership With The NBA

X renews partnership with NBA to deliver exclusive content, emphasizing community engagement among basketball fans.

Alexis Ohanian is premiering his women's soccer show on X

X has launched a new video tab feature to enhance user engagement and attract content creators.
The upcoming reality series, The Offseason, aims at strengthening X's position in the video content space.
morex-platform
#social-media-trends

Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators

LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.

Council Post: 17 Emerging B2B Marketing Trends To Watch For In 2025

B2B marketers in 2025 should focus on AI-driven personalization, video content, and hyper-personalized micro-content to effectively engage their audiences.

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

LinkedIn's new vertical video feed aims to increase user engagement by adopting popular short-form video trends.

Why You Should Be Posting Short-Form Video on LinkedIn - Lindsey Gamble

LinkedIn's growth in video content creates an opportunity for creators to leverage less competition and a rapidly increasing audience.

LinkedIn Launches New Video Feed Promotion in the UK

LinkedIn's new ad campaign promotes its updated video feed to appeal to younger users and capitalize on the popularity of short-form video content.

Instagram Chief Flags Coming Changes to Profile Grid Displays

Instagram is testing a vertical grid display for profiles instead of traditional square thumbnails, enhancing focus on video content.

Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators

LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.

Council Post: 17 Emerging B2B Marketing Trends To Watch For In 2025

B2B marketers in 2025 should focus on AI-driven personalization, video content, and hyper-personalized micro-content to effectively engage their audiences.

LinkedIn Provides Tips on Posting Short-Form Video in the App [Infographic]

LinkedIn's new vertical video feed aims to increase user engagement by adopting popular short-form video trends.

Why You Should Be Posting Short-Form Video on LinkedIn - Lindsey Gamble

LinkedIn's growth in video content creates an opportunity for creators to leverage less competition and a rapidly increasing audience.

LinkedIn Launches New Video Feed Promotion in the UK

LinkedIn's new ad campaign promotes its updated video feed to appeal to younger users and capitalize on the popularity of short-form video content.

Instagram Chief Flags Coming Changes to Profile Grid Displays

Instagram is testing a vertical grid display for profiles instead of traditional square thumbnails, enhancing focus on video content.
moresocial-media-trends

New Research From Videoelephant Shows Video Ads & Content Work Best Together

Effective advertising in public spaces is enhanced by relevant video content, engaging viewers amidst distractions.
#linkedin

LinkedIn Announces Updates to Event Ads and AI Campaign Options

LinkedIn introduces enhanced ad features for Live Events and automated campaign creation to support the growing trend of video content among marketers.

LinkedIn Is Now Showing Public Video Counts on Videos - Lindsey Gamble

LinkedIn now features public view counts for videos, impacting user engagement and content creation.

LinkedIn Dives Deeper Into Video With Videos For You - Lindsey Gamble

LinkedIn launched 'Videos For You', enhancing video content discovery and engagement on the platform.
The feature is indicative of LinkedIn's broader strategy to promote video as a key content format.

LinkedIn Video Viewership Up 36% Year-Over-Year: Why Creators Should Leverage the Opportunity - Lindsey Gamble

LinkedIn's video viewership has significantly increased thanks to new video features and growing engagement, creating opportunities for content creators.

LinkedIn Finally Lets Users Edit Their Scheduled Posts - Lindsey Gamble

LinkedIn now allows users to edit scheduled posts and adjust their timing, enhancing flexibility and control for content creators.

LinkedIn Announces Updates to Event Ads and AI Campaign Options

LinkedIn introduces enhanced ad features for Live Events and automated campaign creation to support the growing trend of video content among marketers.

LinkedIn Is Now Showing Public Video Counts on Videos - Lindsey Gamble

LinkedIn now features public view counts for videos, impacting user engagement and content creation.

LinkedIn Dives Deeper Into Video With Videos For You - Lindsey Gamble

LinkedIn launched 'Videos For You', enhancing video content discovery and engagement on the platform.
The feature is indicative of LinkedIn's broader strategy to promote video as a key content format.

LinkedIn Video Viewership Up 36% Year-Over-Year: Why Creators Should Leverage the Opportunity - Lindsey Gamble

LinkedIn's video viewership has significantly increased thanks to new video features and growing engagement, creating opportunities for content creators.

LinkedIn Finally Lets Users Edit Their Scheduled Posts - Lindsey Gamble

LinkedIn now allows users to edit scheduled posts and adjust their timing, enhancing flexibility and control for content creators.
morelinkedin
#podcasting

Trends in Advertising and Media | The Motley Fool

Podcasting is shifting towards video content, highlighting the need for creators to adapt in an evolving advertising landscape.

Veritonic goes to video

Veritonic enhances video podcast analytics, enabling creators and brands to optimize audio content for better engagement and sentiment analysis in this growing medium.

Trends in Advertising and Media | The Motley Fool

Podcasting is shifting towards video content, highlighting the need for creators to adapt in an evolving advertising landscape.

Veritonic goes to video

Veritonic enhances video podcast analytics, enabling creators and brands to optimize audio content for better engagement and sentiment analysis in this growing medium.
morepodcasting

Ecommerce in 2025: 5 trends shaping the future of online selling

The consumer ecommerce market is set to grow significantly, and small businesses are increasingly adopting ecommerce capabilities.
#ai-technology

Argil secures 4.9M funding from EQT Ventures, others - Silicon Canals

Argil raised €4.9M to develop a video platform enhancing engagement in the creator economy through AI-generated multilingual avatars.

Amsterdam's video job platform Swipework bags 650K

Swipework is revolutionizing job searching through video profiles and AI, addressing changing preferences among job seekers, especially younger generations.

Argil secures 4.9M funding from EQT Ventures, others - Silicon Canals

Argil raised €4.9M to develop a video platform enhancing engagement in the creator economy through AI-generated multilingual avatars.

Amsterdam's video job platform Swipework bags 650K

Swipework is revolutionizing job searching through video profiles and AI, addressing changing preferences among job seekers, especially younger generations.
moreai-technology
#user-experience

Snapchat Plans Major Revamp of App In Bid to Rival TikTok

Snapchat is undergoing a significant revamp with a simpler interface and new AI features, focusing on a unified video entertainment experience.

LTK Introduces Full-Screen Continuous Video and Daily Drops for Enhanced Shopping Experience - Lindsey Gamble

LTK introduced Full-Screen Continuous Video and Daily Drops to enhance user experience and boost creator earnings.

The best subtitle fonts for accessibility

Subtitling is essential for accessibility in videos for various platforms, including social media, film, and theater.

YouTube Adds More Thumb Frame Editing Options for Shorts

YouTube prioritizes the viewing experience of Shorts over the importance of their thumbnails, limiting their editing options for now.

Snapchat Plans Major Revamp of App In Bid to Rival TikTok

Snapchat is undergoing a significant revamp with a simpler interface and new AI features, focusing on a unified video entertainment experience.

LTK Introduces Full-Screen Continuous Video and Daily Drops for Enhanced Shopping Experience - Lindsey Gamble

LTK introduced Full-Screen Continuous Video and Daily Drops to enhance user experience and boost creator earnings.

The best subtitle fonts for accessibility

Subtitling is essential for accessibility in videos for various platforms, including social media, film, and theater.

YouTube Adds More Thumb Frame Editing Options for Shorts

YouTube prioritizes the viewing experience of Shorts over the importance of their thumbnails, limiting their editing options for now.
moreuser-experience

Bending Spoons is taking video platform Brightcove private in $233M acquisition | TechCrunch

Bending Spoons is acquiring Brightcove for $233 million, highlighting the growing importance of video content management in the tech landscape.
#digital-marketing

5 Digital Marketing Trends You Can't Afford to Ignore 2025

Businesses must adapt digital marketing strategies to emerging technologies and shifting consumer behaviors to remain competitive.
Seamless integration of marketing channels is crucial for creating a consistent brand experience.

How can agencies keep up with video content demand?

Agencies must produce high-quality video content rapidly due to rising consumer demand and competition, especially against the backdrop of increasing in-house production.

5 Digital Marketing Trends You Can't Afford to Ignore 2025

Businesses must adapt digital marketing strategies to emerging technologies and shifting consumer behaviors to remain competitive.
Seamless integration of marketing channels is crucial for creating a consistent brand experience.

How can agencies keep up with video content demand?

Agencies must produce high-quality video content rapidly due to rising consumer demand and competition, especially against the backdrop of increasing in-house production.
moredigital-marketing

Best Corporate Video Examples and Ideas to Inspire Yours

A compelling demo, especially through corporate videos, is crucial for engaging potential clients and illustrating how a product solves their problems.
#digital-media

The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles

UK festival season ad spend expected to reach £10.5bn, marking an 8% increase from last year.
Video giants like Paramount face significant challenges including lawsuits and financial penalties.
Google's new curation feature in Ad Manager aims to streamline the ad buying process.

TMB Leans Further Into Video as Open Web Revenues Waver

TMB expects nearly $200 million revenue, offsetting decline with video focus and diversification to adapt to market changes.

Publishers, Using Webflix, Bring Vertical Video to the Web

Media companies are enhancing their offerings with short-form vertical video by integrating social media content directly into web articles, improving monetization opportunities.

The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles

UK festival season ad spend expected to reach £10.5bn, marking an 8% increase from last year.
Video giants like Paramount face significant challenges including lawsuits and financial penalties.
Google's new curation feature in Ad Manager aims to streamline the ad buying process.

TMB Leans Further Into Video as Open Web Revenues Waver

TMB expects nearly $200 million revenue, offsetting decline with video focus and diversification to adapt to market changes.

Publishers, Using Webflix, Bring Vertical Video to the Web

Media companies are enhancing their offerings with short-form vertical video by integrating social media content directly into web articles, improving monetization opportunities.
moredigital-media
#user-engagement

TikTok Adds Profile Search Feature to Help Users Find Content on Their Profiles - Lindsey Gamble

TikTok's new Profile Search feature enhances user experience by allowing keyword and hashtag searches for videos within their profiles.

HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io

HeroVideo enables media owners to easily convert articles into engaging video content, boosting user engagement and adapting to changing content consumption trends.

Glassdoor Follows LinkedIn's Footsteps With New Features Designed to Increase Interaction

Glassdoor is enhancing user engagement by integrating video content and expert advice into its platform.

Glassdoor takes a leaf out of LinkedIn's book, launches short videos, polls and images | TechCrunch

Glassdoor is enhancing engagement by introducing video content, polls, and expert insights, similar to strategies employed by LinkedIn.

TikTok Adds Profile Search Feature to Help Users Find Content on Their Profiles - Lindsey Gamble

TikTok's new Profile Search feature enhances user experience by allowing keyword and hashtag searches for videos within their profiles.

HeroVideo: AI Tool for Creating Videos Out of Articles by Bidmatic.io

HeroVideo enables media owners to easily convert articles into engaging video content, boosting user engagement and adapting to changing content consumption trends.

Glassdoor Follows LinkedIn's Footsteps With New Features Designed to Increase Interaction

Glassdoor is enhancing user engagement by integrating video content and expert advice into its platform.

Glassdoor takes a leaf out of LinkedIn's book, launches short videos, polls and images | TechCrunch

Glassdoor is enhancing engagement by introducing video content, polls, and expert insights, similar to strategies employed by LinkedIn.
moreuser-engagement

Curious About What Works in 2024? These 22 Content Marketing Stats Have the Answers - jeffbullas.com

Data-driven insights are essential for effective content marketing strategies in 2024. AI significantly improves efficiency and ROI for marketers.

The YouTube Guide to Whiskey

YouTube offers a vibrant platform for whiskey enthusiasts, providing engaging content that diverges from traditional print media.

Modern Retail+ Research: TikTok and UGC remains top of mind for brands

Brands prioritize user-generated content and video marketing due to rising customer acquisition costs.
TikTok is key in brand marketing strategies, with a focus on organic content.
#advertising

X doubles down on video with a new TV app | TechCrunch

X is developing a TV app and video-first platform to revitalize its advertising business.
Revenue concerns have led to significant valuation drops for X.

Meta Adds Video to Its Automated Catalog Ads

Advertisers can upload entire product catalogs to Meta for personalized ad displays based on user preferences.

Meta Adds Video to its Automated Catalog Ads

Advertise products with Meta's catalog and AI technology to reach ideal users and boost conversions through engaging video content.

X doubles down on video with a new TV app | TechCrunch

X is developing a TV app and video-first platform to revitalize its advertising business.
Revenue concerns have led to significant valuation drops for X.

Meta Adds Video to Its Automated Catalog Ads

Advertisers can upload entire product catalogs to Meta for personalized ad displays based on user preferences.

Meta Adds Video to its Automated Catalog Ads

Advertise products with Meta's catalog and AI technology to reach ideal users and boost conversions through engaging video content.
moreadvertising

How to Embed Video in Your Email Marketing Campaigns

Animated GIFs are preferred over static images for engaging email content when video embedding is not supported.
from WWD
7 months ago

How a TikTok Ban Could Open Doors to Other Platforms for Brands

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content.

EX.CO Announces New Video Solution for Ad Management Partners

EX.CO launches advanced video content solutions for ad management partners, enhancing revenue and audience engagement.

X Games Announces Return of Real Mountain Bike Competition

The X Games Real Mountain Bike competition returns after three years with new top athletes and exciting content.

TikTok is testing hour-long videos

TikTok is testing 60-minute video uploads for select users, shifting towards longer content from its original shortform video model.

The 7 Best AI Video Tools for Creators and Marketers, Tried and Tested

Video content is the best-performing type on social media platforms, but it requires significant effort in terms of scripting, filming, and editing. AI video tools can help streamline these tasks.
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