More than 1 billion people are now watching podcasts on YouTube every monthYouTube is compelling podcasters to adapt by creating video content to succeed on its platform.
As YouTube turns 20, here are the numbers you need to knowYouTube is a leading digital content platform, transforming how global audiences consume media.
YouTube Updates Mid-Roll Ads for a Better Viewer Experience & More Ad Revenue for Creators - Lindsey GambleYouTube is enhancing mid-roll ads to reduce disruptions and improve viewer experience starting in May 2025.
YouTube Wants to Show Fewer Annoying AdsYouTube aims to reduce ad disruption by repositioning ads during natural breaks in videos.
YouTube Highlights the Brand Promotion Benefits of ShortsYouTube Shorts has rapidly increased in daily views, signaling significant growth and engagement opportunities for brands.
YouTube Turns 20: How It Has Evolved And How To Leverage It In 2025YouTube's evolution has transformed video content into a critical marketing tool, changing consumer engagement and brand communication.
More than 1 billion people are now watching podcasts on YouTube every monthYouTube is compelling podcasters to adapt by creating video content to succeed on its platform.
As YouTube turns 20, here are the numbers you need to knowYouTube is a leading digital content platform, transforming how global audiences consume media.
YouTube Updates Mid-Roll Ads for a Better Viewer Experience & More Ad Revenue for Creators - Lindsey GambleYouTube is enhancing mid-roll ads to reduce disruptions and improve viewer experience starting in May 2025.
YouTube Wants to Show Fewer Annoying AdsYouTube aims to reduce ad disruption by repositioning ads during natural breaks in videos.
YouTube Highlights the Brand Promotion Benefits of ShortsYouTube Shorts has rapidly increased in daily views, signaling significant growth and engagement opportunities for brands.
YouTube Turns 20: How It Has Evolved And How To Leverage It In 2025YouTube's evolution has transformed video content into a critical marketing tool, changing consumer engagement and brand communication.
Substack rolls out a new video feed amid the looming U.S. TikTok banSubstack is launching a TikTok-style video feed to attract creators as a potential TikTok ban looms.
Substack is rolling out a TikTok-like video feed in its app | TechCrunchSubstack is launching a TikTok-like video feed to capitalize on potential disruptions to TikTok's service in the U.S.
Substack's video push sees modest bump, but a long road remains to win over creatorsSubstack's increasing video content raises questions about user preferences and the platform's future.
Substack rolls out a new video feed amid the looming U.S. TikTok banSubstack is launching a TikTok-style video feed to attract creators as a potential TikTok ban looms.
Substack is rolling out a TikTok-like video feed in its app | TechCrunchSubstack is launching a TikTok-like video feed to capitalize on potential disruptions to TikTok's service in the U.S.
Substack's video push sees modest bump, but a long road remains to win over creatorsSubstack's increasing video content raises questions about user preferences and the platform's future.
Spotify's partner program for podcast hosts is now available | TechCrunchSpotify introduces 'Partner Program' for podcast hosts to monetize video content beyond ads.The program enhances Spotify's video offerings, competing with YouTube.Podcast Clips feature boosts listener conversion rates.
How Spotify is turning podcasting into social mediaSpotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.
MrBeast gives Mark Zuckerberg tips on how to monetize video contentMrBeast advocates for frictionless shopping features on video platforms, suggesting simple tap-to-buy options to enhance user experience.
Spotify's partner program for podcast hosts is now available | TechCrunchSpotify introduces 'Partner Program' for podcast hosts to monetize video content beyond ads.The program enhances Spotify's video offerings, competing with YouTube.Podcast Clips feature boosts listener conversion rates.
How Spotify is turning podcasting into social mediaSpotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.
MrBeast gives Mark Zuckerberg tips on how to monetize video contentMrBeast advocates for frictionless shopping features on video platforms, suggesting simple tap-to-buy options to enhance user experience.
How to Navigate The Decline of Photography on Social MediaPhotography's prominence on social media is declining as platforms prioritize video content, impacting artists and altering the nature of engagement.
Why Many Photographers Struggle and How to AdaptPhotographers must adapt to the shift towards video content to stay relevant in the evolving market.
Why Photography Is Struggling and What That Means for YouPhotography is facing significant changes with declining camera sales and a shift towards social media and video content.
Peter McKinnon Says It's Time to 'Let Go' of InstagramInstagram's evolution from a photo-sharing platform to a video-centric app is a significant cultural shift noted by influencers.Photographers like Peter McKinnon express concern over the platform's transition, suggesting a loss of its original identity.
How to Navigate The Decline of Photography on Social MediaPhotography's prominence on social media is declining as platforms prioritize video content, impacting artists and altering the nature of engagement.
Why Many Photographers Struggle and How to AdaptPhotographers must adapt to the shift towards video content to stay relevant in the evolving market.
Why Photography Is Struggling and What That Means for YouPhotography is facing significant changes with declining camera sales and a shift towards social media and video content.
Peter McKinnon Says It's Time to 'Let Go' of InstagramInstagram's evolution from a photo-sharing platform to a video-centric app is a significant cultural shift noted by influencers.Photographers like Peter McKinnon express concern over the platform's transition, suggesting a loss of its original identity.
LinkedIn Adds Support for Video Uploads in Articles & Newsletters - Lindsey GambleLinkedIn enhances video capabilities, allowing users to integrate videos into long-form content like newsletters.
Bluesky Adds Longer Videos, DM Requests FolderBluesky's new update enhances video features and language translations, but it faces challenges competing against larger social media platforms.
TikTok Already WonTikTok's design and user engagement model have become templates for numerous other social networks.
X Launches Dedicated Video Tab in the USX's focus on video content highlights its strategy to enhance user engagement and experience.
LinkedIn Takes on TikTok With 'Short and Snappy' VideosLinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.
X tries to win back advertisers with self-reported video statsX is experiencing a significant uptick in video engagement with innovative original content, leading to strategic shifts for future growth.
LinkedIn Adds Support for Video Uploads in Articles & Newsletters - Lindsey GambleLinkedIn enhances video capabilities, allowing users to integrate videos into long-form content like newsletters.
Bluesky Adds Longer Videos, DM Requests FolderBluesky's new update enhances video features and language translations, but it faces challenges competing against larger social media platforms.
TikTok Already WonTikTok's design and user engagement model have become templates for numerous other social networks.
X Launches Dedicated Video Tab in the USX's focus on video content highlights its strategy to enhance user engagement and experience.
LinkedIn Takes on TikTok With 'Short and Snappy' VideosLinkedIn's video content strategy is significantly enhancing user engagement, shifting its image from a job board to a dynamic, personal platform.
X tries to win back advertisers with self-reported video statsX is experiencing a significant uptick in video engagement with innovative original content, leading to strategic shifts for future growth.
Everyone's Making LinkedIn Videos Now - Here's How To Hop On The TrendLinkedIn is an essential platform for college students to market themselves and connect professionally.
LinkedIn's big bet on TikTok-style video is paying off in a big wayLinkedIn is experiencing a rapid increase in short-form video, becoming a significant platform for professional content creators.New features have enhanced video engagement on LinkedIn, mirroring successful elements from TikTok.
LinkedIn wants to have its TikTok eraLinkedIn's new video feed boosts creator engagement.Video posts outperform text and photo posts in visibility and interaction.LinkedIn aims to compete with TikTok and other video-centric platforms.
8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey GambleLinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.
LinkedIn Adds New Video Features for Creators - Lindsey GambleLinkedIn enhances user experience by prioritizing video content.The platform caters to Gen Z by improving video discoverability.New metrics provide creators with insight to tailor their videos effectively.
LinkedIn's video push appears to be working in 2025LinkedIn's short-form video content is rapidly expanding, with a 36% increase in viewership year-over-year.
Everyone's Making LinkedIn Videos Now - Here's How To Hop On The TrendLinkedIn is an essential platform for college students to market themselves and connect professionally.
LinkedIn's big bet on TikTok-style video is paying off in a big wayLinkedIn is experiencing a rapid increase in short-form video, becoming a significant platform for professional content creators.New features have enhanced video engagement on LinkedIn, mirroring successful elements from TikTok.
LinkedIn wants to have its TikTok eraLinkedIn's new video feed boosts creator engagement.Video posts outperform text and photo posts in visibility and interaction.LinkedIn aims to compete with TikTok and other video-centric platforms.
8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey GambleLinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.
LinkedIn Adds New Video Features for Creators - Lindsey GambleLinkedIn enhances user experience by prioritizing video content.The platform caters to Gen Z by improving video discoverability.New metrics provide creators with insight to tailor their videos effectively.
LinkedIn's video push appears to be working in 2025LinkedIn's short-form video content is rapidly expanding, with a 36% increase in viewership year-over-year.
Snapchat Launches Custom Video AI LensesSnapchat launches Video Gen AI Lenses for customized animations in user videos.
Argil secures 4.9M funding from EQT Ventures, others - Silicon CanalsArgil raised €4.9M to develop a video platform enhancing engagement in the creator economy through AI-generated multilingual avatars.
3 Red-Hot Stocks to Acquire From a Prospering Internet IndustrySolid demand for digital offerings drives growth in the Zacks Internet - Content industry, despite significant macroeconomic challenges.
Snapchat Launches Custom Video AI LensesSnapchat launches Video Gen AI Lenses for customized animations in user videos.
Argil secures 4.9M funding from EQT Ventures, others - Silicon CanalsArgil raised €4.9M to develop a video platform enhancing engagement in the creator economy through AI-generated multilingual avatars.
3 Red-Hot Stocks to Acquire From a Prospering Internet IndustrySolid demand for digital offerings drives growth in the Zacks Internet - Content industry, despite significant macroeconomic challenges.
"Failure is a part of growth": a day in the life of Pete GibbonsCreative agency Formidable emphasizes blending advertising, PR, and entertainment for impactful brand campaigns.
Bluesky now lets users upload videos that are up to 3 minutes long | TechCrunchBluesky has increased its video length limit to 3 minutes, enhancing its competitive edge against X and Threads.
TikTok's top trends of 2024, revealedTikTok has significantly influenced cultural trends and user engagement in 2024, with top trends reflecting evolving societal norms.
As TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunchTikTok may face a shutdown, prompting users to explore alternatives like Instagram Reels and YouTube Shorts.
Instagram expected to generate 50% of Meta's US ad sales in 2025Instagram is a key growth driver for Meta, expected to account for half of its US advertising revenue soon.
What podcasts looked like in 2024 - literallyPodcasts are transitioning toward a video-first model to attract new audiences and adapt to social media trends.
"Failure is a part of growth": a day in the life of Pete GibbonsCreative agency Formidable emphasizes blending advertising, PR, and entertainment for impactful brand campaigns.
Bluesky now lets users upload videos that are up to 3 minutes long | TechCrunchBluesky has increased its video length limit to 3 minutes, enhancing its competitive edge against X and Threads.
TikTok's top trends of 2024, revealedTikTok has significantly influenced cultural trends and user engagement in 2024, with top trends reflecting evolving societal norms.
As TikTok faces a US shutdown, here are some alternative apps to check out | TechCrunchTikTok may face a shutdown, prompting users to explore alternatives like Instagram Reels and YouTube Shorts.
Instagram expected to generate 50% of Meta's US ad sales in 2025Instagram is a key growth driver for Meta, expected to account for half of its US advertising revenue soon.
What podcasts looked like in 2024 - literallyPodcasts are transitioning toward a video-first model to attract new audiences and adapt to social media trends.
Spotify shared exclusive data on its top 10 breakout podcasts of the year, from 'Talk Tuah' to 'PlanBri Uncut'Spotify is a leading platform in podcasting, releasing its top 10 breakout shows of 2024.The platform focuses on creator support and audience engagement in its podcast offerings.
Creators are left wanting more from Spotify's push to videoSpotify's podcast video plans face skepticism from creators due to missing engagement features and monetization incentives.
How podcasters are measuring videos' role in growing incremental audiencesPodcasters are creating more video content from audio shows to grow audiences, but measuring effectiveness remains challenging.
Veritonic goes to videoVeritonic enhances video podcast analytics, enabling creators and brands to optimize audio content for better engagement and sentiment analysis in this growing medium.
Spotify shared exclusive data on its top 10 breakout podcasts of the year, from 'Talk Tuah' to 'PlanBri Uncut'Spotify is a leading platform in podcasting, releasing its top 10 breakout shows of 2024.The platform focuses on creator support and audience engagement in its podcast offerings.
Creators are left wanting more from Spotify's push to videoSpotify's podcast video plans face skepticism from creators due to missing engagement features and monetization incentives.
How podcasters are measuring videos' role in growing incremental audiencesPodcasters are creating more video content from audio shows to grow audiences, but measuring effectiveness remains challenging.
Veritonic goes to videoVeritonic enhances video podcast analytics, enabling creators and brands to optimize audio content for better engagement and sentiment analysis in this growing medium.
What I Saw at the Streaming RevolutionStreaming services have evolved significantly since 2020, with Buffering documenting key developments in the industry.
The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face HurdlesUK festival season ad spend expected to reach £10.5bn, marking an 8% increase from last year.Video giants like Paramount face significant challenges including lawsuits and financial penalties.Google's new curation feature in Ad Manager aims to streamline the ad buying process.
What I Saw at the Streaming RevolutionStreaming services have evolved significantly since 2020, with Buffering documenting key developments in the industry.
The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face HurdlesUK festival season ad spend expected to reach £10.5bn, marking an 8% increase from last year.Video giants like Paramount face significant challenges including lawsuits and financial penalties.Google's new curation feature in Ad Manager aims to streamline the ad buying process.
Pro Mountain Bikers Prove Ferraris and Bikes Are an Impractical Mix in WalesThe video humorously explores the impracticality of supercars for mountain bikers through entertaining challenges.
How video content will transform user experiences in 2025Video content innovations are set to transform user experiences significantly by 2025, thanks to advancements in mobile technology.The integration of advanced video capabilities in mobile devices will enhance user engagement across various applications.
Spotify tests a video feature for audiobooks as it ramps up video expansion | TechCrunchSpotify enhances audiobooks for premium users with video clips, visuals, and author pages.
Bluesky adds a video tab to user profilesBluesky adds new video tab to profiles for easier access to user videos.
The best subtitle fonts for accessibilitySubtitling is essential for accessibility in videos for various platforms, including social media, film, and theater.
How video content will transform user experiences in 2025Video content innovations are set to transform user experiences significantly by 2025, thanks to advancements in mobile technology.The integration of advanced video capabilities in mobile devices will enhance user engagement across various applications.
Spotify tests a video feature for audiobooks as it ramps up video expansion | TechCrunchSpotify enhances audiobooks for premium users with video clips, visuals, and author pages.
Bluesky adds a video tab to user profilesBluesky adds new video tab to profiles for easier access to user videos.
The best subtitle fonts for accessibilitySubtitling is essential for accessibility in videos for various platforms, including social media, film, and theater.
Interruptible - Bring AI-powered conversations to your videosInterruptible transforms video content with real-time AI interactions for personalized audience engagement.
30+ Instagram Story Ideas to Boost Engagement in 2024 - ShopifyInstagram's focus has shifted from photos to video content, impacting how brands interact with users.
Interruptible - Bring AI-powered conversations to your videosInterruptible transforms video content with real-time AI interactions for personalized audience engagement.
30+ Instagram Story Ideas to Boost Engagement in 2024 - ShopifyInstagram's focus has shifted from photos to video content, impacting how brands interact with users.
Gamers May Spend More Time Watching Games Than Playing ThemPlayers spend more time watching gaming videos than playing games, highlighting opportunities for game publishers.
Turns Out Most Of You Spend More Time Watching Games Than Playing ThemGamers watch more game-related videos than they play, indicating a potential revenue opportunity for publishers.
Council Post: 5 Trends That Will Influence The Marketing Industry In 2025Visual content, especially video, is crucial for engaging consumers effectively.User-generated content significantly enhances brand authenticity and trust among consumers.
3 must-send emails to maximize your Black Friday campaign | MarTechEffective Black Friday email campaigns should deliver solutions rather than just discounts to capture consumer attention and boost sales.
Gamers May Spend More Time Watching Games Than Playing ThemPlayers spend more time watching gaming videos than playing games, highlighting opportunities for game publishers.
Turns Out Most Of You Spend More Time Watching Games Than Playing ThemGamers watch more game-related videos than they play, indicating a potential revenue opportunity for publishers.
Council Post: 5 Trends That Will Influence The Marketing Industry In 2025Visual content, especially video, is crucial for engaging consumers effectively.User-generated content significantly enhances brand authenticity and trust among consumers.
3 must-send emails to maximize your Black Friday campaign | MarTechEffective Black Friday email campaigns should deliver solutions rather than just discounts to capture consumer attention and boost sales.
X Announces Expanded Content Partnership With The NBAX renews partnership with NBA to deliver exclusive content, emphasizing community engagement among basketball fans.
Council Post: 17 Emerging B2B Marketing Trends To Watch For In 2025B2B marketers in 2025 should focus on AI-driven personalization, video content, and hyper-personalized micro-content to effectively engage their audiences.
New Research From Videoelephant Shows Video Ads & Content Work Best TogetherEffective advertising in public spaces is enhanced by relevant video content, engaging viewers amidst distractions.
Ecommerce in 2025: 5 trends shaping the future of online sellingThe consumer ecommerce market is set to grow significantly, and small businesses are increasingly adopting ecommerce capabilities.
Ecommerce in 2025: 5 trends shaping the future of online sellingThe ecommerce market is rapidly expanding, with significant growth anticipated in the coming years.Video content and personalization are becoming crucial trends in the ecommerce landscape.Small businesses are adapting to challenges while leveraging ecommerce advancements.
Ecommerce in 2025: 5 trends shaping the future of online sellingThe consumer ecommerce market is set to grow significantly, and small businesses are increasingly adopting ecommerce capabilities.
Ecommerce in 2025: 5 trends shaping the future of online sellingThe ecommerce market is rapidly expanding, with significant growth anticipated in the coming years.Video content and personalization are becoming crucial trends in the ecommerce landscape.Small businesses are adapting to challenges while leveraging ecommerce advancements.
Bending Spoons is taking video platform Brightcove private in $233M acquisition | TechCrunchBending Spoons is acquiring Brightcove for $233 million, highlighting the growing importance of video content management in the tech landscape.
5 Digital Marketing Trends You Can't Afford to Ignore 2025Businesses must adapt digital marketing strategies to emerging technologies and shifting consumer behaviors to remain competitive.Seamless integration of marketing channels is crucial for creating a consistent brand experience.
How can agencies keep up with video content demand?Agencies must produce high-quality video content rapidly due to rising consumer demand and competition, especially against the backdrop of increasing in-house production.
5 Digital Marketing Trends You Can't Afford to Ignore 2025Businesses must adapt digital marketing strategies to emerging technologies and shifting consumer behaviors to remain competitive.Seamless integration of marketing channels is crucial for creating a consistent brand experience.
How can agencies keep up with video content demand?Agencies must produce high-quality video content rapidly due to rising consumer demand and competition, especially against the backdrop of increasing in-house production.
Best Corporate Video Examples and Ideas to Inspire YoursA compelling demo, especially through corporate videos, is crucial for engaging potential clients and illustrating how a product solves their problems.