Following disappointing election results, California Democrats are ramping up their podcast presence to engage voters, particularly the younger demographic. Rep. Gil Cisneros acknowledged that Republicans have been quicker to adopt this medium, and now Democrats aim to catch up. Several podcasts featuring Democratic voices have recently launched, including Cisneros's own initiative to promote party messages and candidates. The California Democratic Party has also introduced a podcast led by party Chair Rusty Hicks, which aims to tell authentic party stories and agendas while possibly including some Republicans in discussions.
"This is a media platform that they (Republicans) have embraced a lot sooner than we did...we are a little late to the game."
"My goal is to use my podcast not only to communicate my messages, but to highlight other Democratic candidates and the party's agenda."
"Called Keeping It Real With Rusty, the title of the podcast reflects a desire, Hicks said, to get the real story."
"While he did not rule out having certain Republican guests on, Hicks made clear his focus is to uplift the voices of Democrats here in California."
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