Super Bowl LIX will see a record $1.39 billion wagered legally by U.S. gamblers, indicative of the expanding sports betting market since the 2018 Supreme Court ruling. Support for legal wagering is strong, with 75% of Americans backing it. The American Gaming Association highlights this growth as a positive for consumers and communities, promoting engagement in the game. With 38 states now allowing sports betting, the appeal continues to rise, setting a precedent for future events and fan participation.
Americans Express Support For Legalized Betting Support for legal sports betting across the country continues to grow. The industry group's 2024 American Attitudes Survey found that 75% of Americans support legal wagering in their home state.
'No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year's record legal handle reflecting its widespread appeal,' said AGA President Bill Miller.
The expansion of regulated betting markets is bringing more fans into the legal ecosystem. This year's season sets the stage for record-breaking Super Bowl engagement.
Since the Supreme Court struck down a virtual ban on sports betting outside of Nevada in 2018, 38 states and Washington D.C. have launched legal markets.
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