"Our report uncovers how large reputable platforms continue to host mobile apps that not only potentially violate data protection laws but also the platforms' own developer guidelines," said Yusra Kayani, director of data protection & privacy. "Consumers need to know how their data is being collected, used and shared. This report highlights a greater need for transparency and accountability within the mobile app ecosystem."
Over 17,000 Apple App Store apps with ads (an app-ads.txt file) failed to provide a detectable privacy policy, impacting an estimated 23.9 million Monthly Active Users.
The report reveals that 5,422 unique mobile app developers published over 17,000 apps with ads lacking detected privacy policies, raising concerns about compliance with global privacy laws.
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