"The announcement follows a backlash that erupted after 30-second Ring ad that aired during the Super Bowl featuring a lost dog that is found through a network of cameras, sparking fears of a dystopian surveillance society. But that feature, called Search Party, was not related to Flock. And Ring's announcement doesn't cite the ad as a reason for the "joint decision" for the cancellation."
"Ring and Flock said last year they were planning on working together to give Ring camera owners the option to share their video footage in response to law enforcement requests made through a Ring feature known as Community Requests. "Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated," Ring's statement said. "The integration never launched, so no Ring customer videos were ever sent to Flock Safety.""
"In the Super Bowl ad, a lost dog is found with Ring's Search Party feature, which the company says can "reunite lost dogs with their families and track wildfires threatening your community." The clip depicts the dog being tracked by cameras throughout a neighborhood using artificial intelligence. And viewers took to social media to criticize it for being sinister, leaving many wondering if it would be used to track humans and saying they would turn the feature off."
Ring terminated a planned integration with police surveillance company Flock Safety, saying a comprehensive review found the integration would require significantly more time and resources and never launched, so no Ring customer videos were sent to Flock Safety. The decision followed backlash after a Super Bowl ad showed Ring's Search Party feature tracking a lost dog with a camera network, which sparked fears of dystopian surveillance, although Search Party was not related to Flock. Ring and Flock had planned an option for owners to share footage in response to law enforcement Community Requests. The Electronic Frontier Foundation warned Americans should feel unsettled about potential privacy loss.
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