Mario Trujillo, a privacy lawyer with the Electronic Frontier Foundation, told SFGATE that there's no information more personal than your DNA. "It is like a Social Security number, it can't be changed," he said. "But it's not just a piece of paper, it's kind of you."
Wojcicki partially reversed course on Sept. 30, saying that third-party takeovers were off the table and that she'd only like to take the company private herself.
Privacy advocates are encouraging customers to pull their data from the website as 23andMe's privacy concerns grow.
The heat on the South San Francisco company intensified in September when CEO Anne Wojcicki wrote in a federal filing that she'd be open to takeovers.
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