Phishing attacks have transformed due to advancements in generative AI, rendering them highly effective and personalized. These techniques have drastically reduced the cost of such attacks, making it easier for scammers to target individuals. High-profile security experts have also fallen victim, emphasizing that even the most vigilant can succumb to these well-crafted scams, particularly if distracted or tired. Notably, Troy Hunt, renowned for his security insights, shared his own experience of being fooled by a ‘well-crafted’ phishing email, underscoring the increasing sophistication of these threats.
The crooks haven't gotten smarter, but their tools have, as generative AI has dramatically improved the effectiveness of phishing emails while lowering the cost of attacks by over 95%.
Even certified security experts like Troy Hunt can fall for sophisticated phishing attacks, which highlights how tiredness and distractions can lead to overlooking well-crafted scams.
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