Denmark is contemplating an amendment that would grant its citizens copyright authority over their own images, facial features, and voices to counter the rise of AI deepfakes. A coalition of legislators is drafting a bill aimed at making deepfakes illegal to share without consent, with severe penalties for non-compliance. Cultural Minister Jakob Engel-Schmidt emphasized the need for stronger protections. Unlike some countries, this legislation would not affect legitimate parodies or satire. The proposal addresses widespread concerns over the misuse of AI technologies, particularly in media and entertainment.
The Danish government revealed Thursday that a broad coalition of legislators are working on a bill that would make deepfakes illegal to share and put legal protections in place to prevent AI material depicting a person from being disseminated without their consent.
In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI.”
The Danish government said that parodies and satire would not be affected by the proposed amendment.
The actions come as deepfakes have become increasingly common, affecting celebrities such as pop star Taylor Swift and even Pope Francis as well as many less famous people, and also grown more cumbersome to identify as AI-generated.
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