"The test shows a company trying to thread the needle of using potentially invasive technology to address regulator concerns about rising numbers of scams while minimizing complaints about its handling of user data, which have followed social media companies for years."
"Meta said it will enroll about 50,000 public figures in a trial which involves automatically comparing their Facebook profile photos with images used in suspected scam advertisements."
"The idea here is: roll out as much protection as we can for them. They can opt out of it if they want to, but we want to be able to make this protection available to them and easy for them," Bickert said.
"When Meta shuttered its facial recognition system in 2021, deleting the face scan data of one billion users, it cited 'growing societal concerns.'"
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