According to the recent report by Incogni, social media platforms like Meta keep users' data for up to 180 days post-account deletion. This raises serious privacy concerns, as users may unknowingly remain at risk of data breaches and unauthorized disclosures for months after they believe they have severed ties with these services.
The implications of how long social media platforms retain data are significant. Users think they have removed their digital footprints, but platforms like YouTube and Discord retain their information for long after deactivation, creating vulnerabilities for lingering breaches.
Moreover, user difficulties in account deletion are concerning. Many platforms require multiple clicks—sometimes as many as six—to delete an account, which presents barriers for users attempting to regain control over their data. This complexity can deter users from fully disengaging from these services.
The report highlights that while many social media users strive for privacy, the lengthy data retention periods and complicated account deletion processes hinder individual autonomy. Transparency must be improved to empower users in making informed decisions regarding their data management.
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