A recent survey by the Global Risk Advisory Council reveals that companies risk damaging their brands by aligning with Elon Musk or misusing artificial intelligence. Conducted among over 100 international public affairs leaders, the survey reflects concerns articulated by Brett Bruen about the lasting effects of such associations on stakeholder and consumer goodwill. Almost 30% of respondents from diverse backgrounds noted that an association with Musk could trigger increased scrutiny, particularly following his political ties, notably during Trump's presidency. The survey aims to guide CEOs to distinguish between fleeting trends and significant changes.
If you squander stakeholder and consumer goodwill on these issues, it won't be coming back anytime soon.
Nearly 30% of a 117-member group indicated that aligning oneself with Musk, or being targeted by him, generated the strongest likelihood of scrutiny.
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