Data from Similarweb indicates a substantial decline in active daily users on X, with the UK witnessing a drop from 8 million to 5.6 million in a year, notably post-summer riots. A similar trend is seen in the US, where users have decreased by around 20% over the same period, suggesting a global challenge for the platform's user retention.
Despite the declining active user numbers, a new record was achieved in terms of global user engagement. On July 15, 2024, there were 417 billion user-seconds recorded globally on the platform, with the US contributing significantly to this, reaching 93 billion user-seconds representing a 23% increase compared to previous metrics. This shows a complex picture where overall interaction remains high despite user-count drops.
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