The Consumer Financial Protection Bureau's proposed rule aimed at enhancing privacy protection for individuals is now challenged by current CFPB director Russell Vought. Reporting by Dell Cameron and Dhruv Mehrotra for Wired reveals the alarming reality of data brokers who aggregate personal information without consent, creating detailed profiles on Americans. This industry operates secretly, selling sensitive data—like political beliefs and location history—potentially for surveillance or aggressive marketing. A recent case highlights these issues, particularly Texas's investigation into Arity for illegally exploiting driving data from millions without individuals' consent.
Data brokers operate within a multibillion-dollar industry built on the collection and sale of detailed personal information-often without individuals' knowledge or consent.
These companies create extensive profiles on nearly every American, including highly sensitive data such as precise location history, political affiliations, and religious beliefs.
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