The article discusses the critical role of trust in online platform businesses, particularly during crises characterized by supply chain disruptions and public health emergencies. It emphasizes that users need to feel secure when engaging in transactions or interactions with others through these platforms. Building this trust is inherently difficult as crises often lead to heightened anxiety, making users hesitant to engage. The contributions of researchers in the field, including Milo Shaoqing Wang and Runjia Zhang, highlight the importance of understanding digital transformation and the pivotal role organizations play in fostering trust amidst challenging circumstances.
In today's fast-paced world characterized by market unpredictability and public emergencies, trust is not just beneficial but essential for online platforms connecting users.
Building trust among users on online platforms is critical, yet it proves challenging, especially amid crises that can amplify users' anxiety and hesitation.
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