Google has announced the discontinuation of country code top-level domains (ccTLDs) like google.co.uk for its search services. Instead, all users will be directed to google.com, where search results will still be personalized based on geographical location. This change reinforces Google's previous initiative that utilized location data to deliver relevant content regardless of the user's URL format. Importantly, Google reassured that this shift will not alter the fundamentals of how their search operates or their compliance with national regulations.
Google's decision to phase out country code top-level domains signifies a shift towards a unified search experience. Users will now see localized results via google.com.
The transition to a single google.com URL is aimed at simplifying user experience, as local search results will still be driven by users' geographic locations.
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