Japan's Fair Trade Commission has issued a cease and desist order against Google following an 18-month investigation that found the company's practices to be monopolistic. The commission concluded that Google required manufacturers to preinstall its search engine, effectively blocking competition from other providers. This ruling echoes similar findings in the U.S., where Google was also accused of exploiting its dominance. Marketing expert Bobby Zhou suggested that Google could better address these issues by terminating exclusive agreements with manufacturers to enhance competition. Google has expressed regret over the decision but hasn't disclosed its future plans regarding the ruling.
Japan's Fair Trade Commission has ordered Google to cease preinstallation practices on Android smartphones, highlighting concerns about stifling competition in the search engine market.
Google's practices were found to monopolize the search engine market by mandating manufacturers preinstall Google services, effectively freezing out competitors and limiting consumer choices.
University marketing professor Bobby Zhou noted that the best course for Google would be to end exclusive agreements with manufacturers to allow for a more level playing field.
Google Japan described the cease and desist order as 'regrettable', reflecting the tension between regulatory scrutiny and the tech giant's business practices.
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