Google plans to enhance user privacy by eliminating tracking cookies in Chrome through a global prompt, allowing users to choose tracking preferences. However, a new update has introduced digital fingerprinting, which tracks users across devices like smart TVs and gaming consoles. This change has sparked criticism from privacy advocates, who argue it shows Google's disregard for user privacy by enabling tracking methods that are difficult to avoid. The shift raises regulatory concerns about the implications for user data collection and advertising.
Google has given itself - and the advertising industry it dominates - permission to use a form of tracking that people can't do much to stop.
Privacy campaigners have called Google's new rules on tracking people online 'a blatant disregard for user privacy,' highlighting concerns about the company's intentions.
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