Google has announced it will not make changes to third-party cookies on Chrome, maintaining users' existing choices regarding tracking by advertisers. This decision follows a ruling on its advertising monopoly and represents a shift from plans initially set under the Privacy Sandbox initiative aimed at enhancing web privacy. Despite scrapping the phasing out of third-party cookies, Google commits to improving privacy features in Chrome, like IP Protection and better safeguards in incognito browsing, while continuing to work on its Privacy Sandbox initiative.
Google will not make any changes to how third-party cookies work on the Chrome browser, maintaining current user choices for cookie tracking.
Despite abandoning plans to remove third-party cookies, Google will continue to enhance privacy features through its Privacy Sandbox initiative.
Chavez noted significant changes since the Privacy Sandbox's inception and how evolving privacy technologies influenced Google's decision to retain third-party cookies.
Privacy-enhancing technologies will, however, remain a priority for Google, advancing features within Chrome's incognito mode and providing better user protections.
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