Smart TVs employ automatic content recognition (ACR) technology that monitors everything you watch and sends this data to manufacturers for targeted advertising. This data collection has become lucrative, with advertisers spending $18.6 billion on smart TV ads in 2022. ACR functions similarly to a background Shazam, identifying screen content by capturing images. This level of tracking reveals personal viewer information, raising concerns about potential exploitation of sensitive data. Marketers use this information for personalized ad placement and insights into viewer behavior, navigating the fine line between tailored marketing and privacy invasion.
According to market research firm eMarketer, in 2022, advertisers spent an estimated $18.6 billion on smart TV ads, and those numbers are only going up.
ACR can capture and identify up to 7,200 images per hour, or approximately two images every second.
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