As smart TVs become commonplace, concerns about privacy have risen—especially regarding automatic content recognition (ACR), a technology that tracks what viewers watch. ACR works by capturing screenshots of the screen at intervals, monitoring not only streaming apps but also other devices connected to the TV. Many consumers may unknowingly accept these data-collection practices during initial setup. However, most smart TVs have options to disable ACR. Users need to familiarize themselves with their TV's brand-specific settings to reclaim their viewing privacy.
To stop your smart TV from tracking what you watch and serving targeted ads, you need to disable ACR (automatic content recognition), which is embedded in many devices.
ACR allows smart TVs to identify what you watch by taking screenshots that track content displayed on-screen, ultimately sending that information to databases for analysis.
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