YouTube is launching an AI and ML-based age estimation tool in the United States starting August 13. This system aims to identify underage users who may have provided false birth dates. Unlike traditional age verification methods that rely on declared birth dates, this model analyzes various activity signals, such as search history and video preferences. Users identified as under 18 will experience enhanced safety measures, limiting video recommendations and personalized advertisements. The initiative reflects YouTube's commitment to online safety and will gradually expand to other countries following its initial rollout in the US.
The AI/ML model examines multiple signals, including search history, video categories watched, and account longevity, to estimate a user's real age.
If the system identifies a user as under 18, YouTube will automatically implement digital wellbeing features and limit certain video recommendations.
This proactive approach aims to ensure teenagers and children are treated according to their actual age, enhancing online safety for younger audiences.
YouTube will restrict repetitive views of certain content, safeguard recommendations, and limit watch time to protect minors from harmful material.
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