"TikTok and other social media platforms are hosting AI-generated deepfake videos of doctors whose words have been manipulated to help sell supplements and spread health misinformation. The factchecking organisation Full Fact has uncovered hundreds of such videos featuring impersonated versions of doctors and influencers directing viewers to Wellness Nest, a US-based supplements firm. All the deepfakes involve real footage of a health expert taken from the internet."
"However, the pictures and audio have been reworked so that the speakers are encouraging women going through menopause to buy products such as probiotics and Himalayan shilajit from the company's website. The revelations have prompted calls for social media giants to be much more careful about hosting AI-generated content and quicker to remove content that distorts prominent people's views. This is certainly a sinister and worrying new tactic, said Leo Benedictus, the factchecker who undertook the investigation, which Full Fact published on Friday."
"He added that the creators of deepfake health videos deploy AI so that someone well-respected or with a big audience appears to be endorsing these supplements to treat a range of ailments. Prof David Taylor-Robinson, an expert in health inequalities at Liverpool University, is among those whose image has been manipulated. In August, he was shocked to find that TikTok was hosting 14 doctored videos purporting to show him recommending products with unproven benefits."
Full Fact uncovered hundreds of AI-generated deepfake videos featuring impersonated doctors and influencers directing viewers to Wellness Nest, a US-based supplements firm. The deepfakes use real footage of health experts with pictures and audio reworked to make speakers encourage women going through menopause to buy products such as probiotics and Himalayan shilajit from the company's website. The manipulated videos have prompted calls for social media platforms to exercise greater caution with AI-generated content and to remove material that distorts prominent people's views. Creators deploy AI to make well-respected figures appear to endorse supplements for a range of ailments. Prof David Taylor-Robinson's image was cloned in multiple doctored videos.
Read at www.theguardian.com
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