"The ad begins with a family posing for photos while a fast-moving piano riff plays, reminiscent of the title sequence of the hit HBO show Succession,"
"Bezos is an investor in biotech startups Alto Labs and Unity Biotechnology, which research cell rejuvenation and removal of senescent cells, older cells that have stopped dividing but don't die and appear to be a cause of age-associated diseases. Then, a lookalike of millionaire and longevity obsessive Bryan Johnson lies under a red light in a dark room for a cosmetic treatment called red-light therapy, which he is known to use to make him look younger."
Hims and Hers premiered a provocative Super Bowl commercial titled "Rich people live longer," narrated by Common. The ad depicts wealthy elites using expensive longevity and cosmetic treatments, including a Jeff Bezos-like investor tied to biotech firms researching cell rejuvenation and a Bryan Johnson lookalike undergoing red-light therapy. The ad contrasts elite, proactive healthcare with a reactive system for everyone else. Hims and Hers positions its campaign to challenge the notion that quality healthcare requires wealth and to promote more accessible, preventive care. Bezos did not respond to requests for comment, and Johnson said the Don't Die movement is now mainstream.
Read at Fortune
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