The ad begins with a family posing for photos while a fast-moving piano riff plays, reminiscent of the title sequence of the hit HBO show Succession,
Dan Kenger, the chief design officer at Hims & Hers, told Business Insider that the figures in the ad "aren't specific individuals," and instead "symbols of an intimidating, members-only healthcare culture." Kenger said Hims & Hers is aiming for the ad to be a provocative conversation starter about health inequity. "We don't shy away from uncomfortable truths, and we fully expect this will ruffle some feathers," Kenger said. "But if our message makes the industry uncomfortable, it's because we're exposing an outdated system that benefits the very few at the expense of everyone else."
The representative survey of 2,200 people by the Migraine Trust found that 23% of mixed-ethnicity, 19% of Asian, and 16% of black respondents said their ethnicity had negatively affected their care citing poorer treatment and even racism compared with only 7% of white respondents. Black people were also more likely to fear discrimination or a negative effect on their career owing to migraines, at 37%, compared with just over a quarter (26%) of white respondents. Almost a fifth (19%) of Asian respondents and 14% of black respondents said they worried they would not be believed about their migraines, compared with 8% of white respondents.
Health experts are raising alarms about the significant under-representation of women in UK clinical trials, emphasizing the urgent need for more focused studies on women's health.