In 2018, the Metropolitan Transit Authority (MTA) banned alcohol advertising to reduce underage drinking. However, in June, the MTA board approved exceptions, allowing alcohol ads in subways, buses, and stations, aiming to generate $7.5 to $10 million annually. Public health advocates express alarm, arguing that alcohol marketing significantly influences youth drinking behaviors. The MTA maintains that it did not fully reverse the ban and implemented measures to protect school children from exposure, restricting ads during peak student commuting hours.
The MTA board approved the new policy in June, hoping to generate an estimated $7.5 million to $10 million in annual revenue from the ads.
The research on the public health side at this point has concluded that alcohol marketing plays a causal role in kids' decisions to drink.”
Under the new policy, alcohol ads will be permitted on digital displays inside and outside subway stations and within subways and buses, except during 'typical student commutation hours'.
Chief executive Janno Lieber stated, 'We didn't reverse the ban; we had adopted a couple of narrowly tailored, common-sense exceptions to it...'
Public health experts say that the harmful health effects of alcohol consumption, particularly for young people, far outweigh any potential revenue.
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