"Fans won't know which shirt they're getting until the moment they open the bag, but one thing is guaranteed: each design highlights Snoopy's enduring charm while reinforcing the lifesaving impact of blood donation. This collaboration blends nostalgia and purpose, reminding communities that even small acts of kindness can save lives. Donors can schedule an appointment at RedCrossBlood.org, call 1-800-RED CROSS (800-733-2767), or download the Red Cross Blood Donor App to lock in their opportunity."
""This is the perfect moment to bring these shirts back," said Darren Irby, executive director of national brand partnerships for the American Red Cross. "With PEANUTS marking 75 years of heart and humor, we hope this celebration inspires even more people to give the gift of life." Since 1950, PEANUTS has united fans with messages of friendship, laughter, and resilience. These values resonate deeply with the Red Cross mission."
The American Red Cross partnered with PEANUTS to celebrate the brand's 75th anniversary by offering exclusive Red Cross x PEANUTS mystery bags to blood and platelet donors between August 29 and September 21. Each mystery bag contains one of four limited-edition Snoopy T-shirt designs, distributed while supplies last, with donors learning the specific design only upon opening the bag. The collaboration emphasizes nostalgia, community, and the lifesaving impact of donation, aligning PEANUTS' themes of friendship and resilience with Red Cross mission. Donors can schedule appointments online, by phone, or through the Red Cross Blood Donor App. A prior April 2023 PEANUTS co-branded campaign went viral and drove significant donor participation.
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