"Is using the telephone better than door knocking? Maybe. Maybe not. Neither one works if you only do it once or twice. What about print advertising versus social media? Neither one is better unless you show up for it consistently. See, consistency beats intensity every time. You can make 100 calls in a single day and then nothing for two weeks or you can make 10 calls every day for two weeks. Guess which one produces better results? The slow and steady action always wins."
"Imagine this: You take a massive boulder and drop it to the bottom of the ocean. It could sit there for a thousand years, and the water would never penetrate it. But take a mountaintop with a stream of water running over it day after day, year after year and that water will carve a canyon. It's not the size of the effort that matters. It's the consistency of the effort."
Many training programs teach varied tactics, but no single technique guarantees success. Consistency over intensity drives results: modest daily actions compound more effectively than sporadic bursts. The best method is the one an agent will perform consistently. Telephone calls, door-knocking, print, or social media only work when practiced regularly. Small, sustained efforts carve results over time, while one-off massive efforts rarely endure. Top agents succeed by building habits they enjoy and can maintain even when motivation wanes. Choosing sustainable strategies and committing to them produces long-term real estate success.
Read at www.housingwire.com
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