The article emphasizes the importance of likability and trust in real estate, but highlights that these traits alone are not sufficient. Tom Brennan, a Realtor in Charlotte, North Carolina, developed a repeatable lead generation system that catapulted his sales from $1.9 million in his first year to $17 million in his second. The article also discusses the significance of selecting a supportive team, like the Your Property People team at Compass, to facilitate growth during the steep learning curve of a real estate career.
Getting strangers to know, like and trust you enough to let you handle the largest transaction of their lives is the key to success in real estate.
To kickstart his career in his adopted hometown of Charlotte, North Carolina, Tom created a simple, repeatable lead generation and conversion system to turn his likability into leads.
As a new agent, where you work is almost as important as how well you work. The learning curve is steep.
Tom did reasonably well on his first team, but his business only started to take off after he joined the Your Property People team at Compass.
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