"The combined operation will offer integrated software and marketing solutions alongside expanded mortgage industry content on HECMWorld.com, significantly enhancing our offerings."
"Montesi brings more than 20 years of marketing, media and business growth experience, which is intended to deliver instant value to reverse mortgage originators."
"Andrew's expertise, along with the Apiro team, will expand the reach of HECMWorld while continuing to deliver valuable insights to reverse mortgage professionals."
"This partnership enables us to add enormous instant value and consolidate prior project-based work into a single growth strategy."
Apiro Marketing, founded by Andrew Montesi, provides marketing services to professional firms. The acquisition by Reverse Focus will integrate their services and expand content offerings. Montesi will lead strategy and growth initiatives, including a website redesign. This partnership aims to deliver value to reverse mortgage originators and extend into the forward mortgage market. The collaboration is expected to enhance HECMWorld's reach and provide valuable insights to professionals in the reverse mortgage sector.
Read at www.housingwire.com
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