Tinder has introduced a new feature called 'Double Date,' which allows users to create joint profiles with friends to facilitate group dates. This initiative targets Gen Z, which constitutes over half of Tinder's user base, many of whom are facing loneliness and delayed life milestones due to the pandemic. CEO Spencer Rascoff emphasized the need to create low-pressure interactions for younger users, marking a shift in how Tinder aims to engage its audience. Early tests show that the feature resonates well with users under 29, aligning with their social preferences.
During testing, which began earlier this year, about 90% of Double Date profiles were under 29 years old.
We have to build lower-pressure ways for Gen Z users to interact with each other,
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