"One of the most overlooked failure points in outsourcing is misalignment in business culture."
"When your outsourcing partner is based in a nearshore location, you are operating in similar or overlapping hours."
The article discusses the trend among UK-based companies to shift from traditional offshore outsourcing to nearshore teams, particularly in Poland. This change is driven by three key factors: the crucial importance of time zone alignment, which allows for real-time collaboration and swift decision-making; the significance of cultural fit in enhancing communication and teamwork; and the need for increased efficiency in customer support processes. As firms strive to grow without scaling costs, nearshore outsourcing emerges as a highly effective solution.
Read at Business Matters
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