The Cloudboom Strike LS by On is the first to create its upper within one production step using proprietary technology, fully automated, in three minutes.
Elite runners like Hellen Obiri have already experienced success with the Cloudboom Strike LS, winning the Boston Marathon and planning to compete in the Paris Olympics with them.
The shoes are set to retail for $330.00 and will be available for the general public to purchase this fall, potentially marking a shift in shoemaking traditions.
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