Sibusiso Kubheka completed 100 kilometers in 5 hours, 59 minutes, and 20 seconds, becoming the first person to run the distance in under six hours and beating the previous world record by 6 minutes 15 seconds. The event involved five elite endurance runners at the Nardò Ring high-performance test track in Lecce, Italy. Adidas organized the attempt as part of its Chasing100 project to fine-tune apparel and footwear toward a record. The project functions as both a performance experiment and branded spectacle, following similar industry efforts like Nike's Breaking2 to advance running science, gear design, and brand positioning.
In the early morning hours of August 26, South African long-distance runner Sibusiso Kubheka became the first person to complete a 100-kilometer run (that's 62.14 miles) in less than six hours. He beat the previous world record by 6 minutes and 15 seconds. The race featured five of the planet's fastest endurance runners at the Nardò Ring high-performance test track in Lecce, Italy.
The run is part of a broader project by the brand called "Chasing 100," in which Adidas worked to fine-tune its apparel and footwear in order to break the 100-kilometer record. If this sounds familiar, then you've likely seen Nike's 2017 documentary Breaking2, chronicling its then-failed attempt to break a 2-hour marathon. Or its newest series airing on Prime called , about Kenyan runner Faith Kipyegon's quest to be the first woman to break the 4-minute mile.
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