Run clubs have surged in popularity, often driven by social media and the pandemic. Many new runners view running as not just a sport but a lifestyle choice intertwined with community. While some veteran runners view this trend as tiresome due to its commercial nature, others emphasize the importance of belonging and community in fitness. Run crews help foster connections among runners, creating a sense of local identity and support. Events organized by these crews emphasize inclusivity and joy in running rather than competition or social media accolades.
"People want a space where they can connect with others, where it's not just about running, but about belonging," says Darcy Budworth, founder of Take The Bridge.
"Run crews are the heartbeat of their local scenes, they build community every day. TTB's role is to bring those crews together and show them how to create a race that feels like an extension of who they are."
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