An innovative advertisement at Powell Street BART station prompts travelers to take a transit personality test via a QR code. After scanning their Clipper card, users embark on a Choose Your Own Adventure-style narrative, culminating in a match with either the BART or Muni transit lines reflecting their personality. The project, inspired by the creator Noah Finer's personal experience during recovery from injury, aims to highlight creativity over commercialization. As of Thursday, 7,200 people had participated in the fun and unique assessment, funded by art patron Francisco San.
The quirky ad at Powell Street BART station invites commuters to explore a transit personality test connected to Clipper cards and San Francisco's public transport.
Participants engage with a Choose Your Own Adventure-style story, leading to a personality match with either a BART or Muni line based on their choices.
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