Puma has launched a new collection celebrating Pride under its Equal Love Confederation initiative, reinforcing its commitment to diversity, equity, and inclusion (DEI). The collection features gender-neutral designs inspired by football and Y2K nostalgia, aiming to inspire self-expression while promoting LGBTQ+ rights. Despite political pressures and a trend of companies retracting support for Pride, Puma stands firm in its DEI values, encouraging an inclusive work culture where every employee can truly be themselves, mirrored in their brand messaging and new vibrant clothing line for Pride 2025.
Puma's new Equal Love Confederation collection celebrates Pride globally, emphasizing vibrant, gender-neutral designs that advocate for inclusivity, diversity, and self-expression.
Despite political pressures, Puma maintains its commitment to DEI values, promoting a culture where every employee can freely express their identity and individuality.
Collection
[
|
...
]