Puma's launch event in Brooklyn featured the unveiling of new kits for 11 nations, including Ghana, Senegal, and Portugal, with cultural designs reflecting each country's identity.
PUMA has once again proven its knack for merging pop culture with performance design through its latest collaboration with SEGA's Sonic the Hedgehog franchise. The partnership reimagines two of PUMA's standout silhouettes - the Inhale and the Inverse - through the lens of three beloved characters: Sonic, Tails, and Shadow. The result is a collection that bridges retro gaming nostalgia with contemporary sneaker aesthetics, capturing the energy, color, and personality that defined the iconic SEGA series for generations of fans.
Memphis Depay etched his name into Dutch football history last week, overtaking Robin van Persie to become the Netherlands' all-time leading scorer with his 51st and 52nd goals. To mark the milestone, PUMA have teamed up with the forward to create the MD51 ULTRA a limited-edition design that tells the story of his journey both on and off the pitch.
The Speedcat series made its mark by blending motorsport precision with streetwear swagger, resonating with fans who valued sleek design just as much as performance.
PUMA has embarked on a programme to deliver in-country public switched telephone network (PSTN) replacement and localised support, replacing legacy systems with a fully integrated Microsoft Teams installation.
The new Stomping Grounds facility in Culver City, California, aims to create inclusive spaces for underserved youth, offering opportunities for athletic and personal development.
The Mostro combines a unique reptilian aesthetic with practical streetwear functionality, showcasing A$AP Rocky's ability to merge bold fashion with everyday utility.
