San Francisco Pride secures two-year partnership amid Trump's attacks on DEI
Briefly

Amid numerous corporate withdrawals from supporting Pride events, Treasury Wine Estates, through its Squealing Pig brand, has stepped in to sponsor San Francisco Pride for 2025 and 2026. This commitment aligns with the brand's ethos of fun and inclusivity and aims to support diversity during a challenging sociopolitical climate marked by opposition to DEI initiatives. The partnership involves creating a wine lounge during the celebrations, showcasing Squealing Pig's dedication to supporting the LGBTQ+ community and celebrating individuality.
Without the sponsorship money, Pride can't go ahead.
Squealing Pig is all about having fun, bringing a playful, optimistic, and inclusive spirit to wine.
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